Using Long Tail Keywords to Test The Market and Other SEO Tricks to Grow During COVID-19

Ann Pichestapong
May 15, 2020

TOAD Diaries is a UK-based ecommerce store for personalised diaries and customised planners and notebooks.

During COVID-19, they've seen their business suffer due to uncertainties.

Many small businesses can relate to this...

They decided to fight back by coming up with creative marketing strategies and hacks. Isaac Grinsdale, Head of SEO, talks to us about how his team is using long tail keywords to test the market before launching a new product. They are also expanding their product range to offer items that would be of value to people spending long periods of time at home such as Artists sketchbooks.

Great example of understanding your customers and striving to deliver the best user experience.

You can tune in below 👇or Apple Podcasts, Spotify, PlayerFM to listen to Isaac.

On this episode, you will learn:

  • How you could think about your own Target Audience and do something similar.
  • How to A/B test your email subject line
  • How to use long tail strategy and eBay to test the market
  • Adapting marketing strategy and email campaigns for a more appropriate and sensitive response to COVID-19

Isaac Grinsdale is the head of SEO at TOAD Diaries.

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About the author

Ann is the co-founder and CEO of DataCue. Her unique background as a data scientist and an ex-management consulting helps her use sophisticated technology to solve real business problems. Her passion is to open up the power of personalization from only big tech companies to everyone.

Sobre el autor

Ann es co-fundadora y CEO de DataCue. Su experiencia única como cientista de datos y consultora la llevado a usar tecnología sofisticada para resolver problemas de negocio reales. Su misión es extender la poderosa herramienta de la personalización, hoy relegado a grandes compañías, para todas las empresas del mercado.

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