Shipping Perishable Goods And Building A Data-Driven Culture

Ann Pichestapong
April 20, 2020
E-Commerce Operations
Operaciones de e-commerce

Due to the ongoing COVID-19 crisis, many businesses especially ones selling essentials are seeing an explosion of demand.

Perishable Shipping Solutions (PSS) ( is a pick & pack e-commerce order fulfilment business that ships frozen & refrigerated foods.  They're responsible for the very expensive and very hard world of shipping products like Gelato, Organic & Gluten free foods to the end customers.

Because of the crisis, their business is seeing an explosion of e-commerce buying (over 3x our normal order volume).  Every day is now like Cyber Monday. E-Commerce has now become a learned behaviour and we all like our conveniences.  Food is the next hot thing selling on the internet.

If you're in the F&B industry, take notes from Daniel Catullo who shares best practices his company has learned from real data. Perishable e-commerce selling is hard and expensive, you don't want the gelato to melt before it gets to your customers.

You can tune in below 👇or Apple Podcasts, Spotify, PlayerFM to listen to Richard and his practical tips.

On this episode, you will learn:

  • Challenges of selling and shipping perishable items
  • How to deliver excellent communications to your clients during a time of crisis
  • How to use data to drive your business forward

Danny Catullo, Founder and COO of Perishable Shipping Solutions (PSS), a pick & pack e-commerce order fulfilment business.

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About the author

Ann is the co-founder and CEO of DataCue. Her unique background as a data scientist and an ex-management consulting helps her use sophisticated technology to solve real business problems. Her passion is to open up the power of personalization from only big tech companies to everyone.

Sobre el autor

Ann es co-fundadora y CEO de DataCue. Su experiencia única como cientista de datos y consultora la llevado a usar tecnología sofisticada para resolver problemas de negocio reales. Su misión es extender la poderosa herramienta de la personalización, hoy relegado a grandes compañías, para todas las empresas del mercado.

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