When it comes to running an e-commerce store now, every has a lot of doubt and uncertainties. That's why problem solving skill is really helpful in isolating the issue, the most pressing one, that deserves the most focus and energy.
This is easier said than done.
That's why we turned to the guru of problem solving, Andrew Faris, CEO of 4x400. Andrew is currently managing 3 DTC e-commerce brands that are on track to reach 8-digit revenue this year on what he's doing to get through as a marketer. Andrew has some great tips on how to approach COVID-19 as a business owner and how to adapt your marketing in response to the crisis.
On this episode, you will learn:
- How to structure your thinking around problem solving? How to isolate the most important issue to solve?
- Why brands should focus on building influence and recognition?
- Why businesses should look at building a community?
- Andrew's view on discount during this time
Andrew Faris is the CEO and Founder at 4x400, an e-commerce holding company that acquires and grows e-commerce direct-to-consumer brands.