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How To Adapt Your SEO Strategy In A Time Of Crisis

Ann Pichestapong
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April 10, 2020
E-Commerce Operations
Operaciones de e-commerce

SEO is a critical component of any Shopify store. During a time of crisis that we're in, SEO is more important than ever in directing more search traffic to your store.

But it's not an easy feat. With COVID-19, online businesses can expect to see an uptick of traffic from people who are not tech-savvy and otherwise wouldn't have bought online.

With a new source of traffic, there will be new issues in your usability and conversion funnel that you haven't seen before.

Steve Pritchard is the director of SEO at It Works Media. He helps many e-commerce businesses improve their SEO and conversion funnel during this unprecedented time.

You can tune in below 👇or Apple Podcasts, Spotify, PlayerFM to listen to Steve and his practical tips.

On this episode, you will learn:

  • How does COVID-19 affect your store traffic
  • How to analyze your analytics, what metrics to look for
  • Steve's advice for stores moving online
  • How to put your creative hat on in a time of crisis

Steve Pritchard is the director of SEO at It Works Media.

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About the author

Ann is the co-founder and CEO of DataCue. Her unique background as a data scientist and an ex-management consulting helps her use sophisticated technology to solve real business problems. Her passion is to open up the power of personalization from only big tech companies to everyone.

Sobre el autor

Ann es co-fundadora y CEO de DataCue. Su experiencia única como cientista de datos y consultora la llevado a usar tecnología sofisticada para resolver problemas de negocio reales. Su misión es extender la poderosa herramienta de la personalización, hoy relegado a grandes compañías, para todas las empresas del mercado.

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