SEO is a critical component of any Shopify store. During a time of crisis that we're in, SEO is more important than ever in directing more search traffic to your store.
But it's not an easy feat. With COVID-19, online businesses can expect to see an uptick of traffic from people who are not tech-savvy and otherwise wouldn't have bought online.
With a new source of traffic, there will be new issues in your usability and conversion funnel that you haven't seen before.
Steve Pritchard is the director of SEO at It Works Media. He helps many e-commerce businesses improve their SEO and conversion funnel during this unprecedented time.
On this episode, you will learn:
- How does COVID-19 affect your store traffic
- How to analyze your analytics, what metrics to look for
- Steve's advice for stores moving online
- How to put your creative hat on in a time of crisis
Steve Pritchard is the director of SEO at It Works Media.