How Should E-Commerce Brands Invest in Marketing During A Crisis?

Ann Pichestapong
April 14, 2020
E-Commerce Operations
Operaciones de e-commerce

E-commerce brands everywhere are wondering how they should adapt their marketing strategy and especially their spend as we're in the think of COVID-19. Is this the time for customer acquisition? What about spending on marketing or e-commerce agency? Should you cool that off for a while or keep going?

Richard Garvey brings important insights in this episode. Listen to his advice on how you should approach your marketing spend and the marketing strategies including SEO you should be working on right now, regardless of with or without help from an agency.

This episode is packed with useful advice on SEO and e-commerce marketing that you can adapt to your business right away.

You can tune in below 👇or Apple Podcasts, Spotify, PlayerFM to listen to Richard and his practical tips.

On this episode, you will learn:

  • How should e-commerce brands adapt marketing investment during this time?
  • How to keep working on your SEO until things get better?
  • Advice for online brands on their digital marketing strategies

Richard Garvey is the Co-Founder of AcerSEO, a New York-based SEO marketing agency.

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About the author

Ann is the co-founder and CEO of DataCue. Her unique background as a data scientist and an ex-management consulting helps her use sophisticated technology to solve real business problems. Her passion is to open up the power of personalization from only big tech companies to everyone.

Sobre el autor

Ann es co-fundadora y CEO de DataCue. Su experiencia única como cientista de datos y consultora la llevado a usar tecnología sofisticada para resolver problemas de negocio reales. Su misión es extender la poderosa herramienta de la personalización, hoy relegado a grandes compañías, para todas las empresas del mercado.

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