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How E-Commerce Brands Should Handle Paid Ads During A Crisis

Ann Pichestapong
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May 15, 2020
Traffic acquisition
Adquisición de tráfico

Paid channels remain one of the most important channels for customer acquisition and retargeting.

But what should you do if your marketing budget is affected by the crisis? Should you keep investing? Should you keep paying a marketing agency to handle paid ads for you?

Alexa Kurtz has the answer.

Specifically, Alexa talks about paid ad strategy, channels to invest in and SEO.

You can tune in below 👇or Apple Podcasts, Spotify, PlayerFM to listen to Alexa.

On this episode, you will learn:

  • Paid ad channels and which one is best for your business
  • How to optimise paid ad strategy and get the most value within your budget
  • How to get started with SEO

Alexa Kurtz, Marketing Strategist & Paid Media Specialist at WebTek. Webtek is a digital marketing agency based in Pennsylvania that helps local brands grow online.

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About the author

Ann is the co-founder and CEO of DataCue. Her unique background as a data scientist and an ex-management consulting helps her use sophisticated technology to solve real business problems. Her passion is to open up the power of personalization from only big tech companies to everyone.

Sobre el autor

Ann es co-fundadora y CEO de DataCue. Su experiencia única como cientista de datos y consultora la llevado a usar tecnología sofisticada para resolver problemas de negocio reales. Su misión es extender la poderosa herramienta de la personalización, hoy relegado a grandes compañías, para todas las empresas del mercado.

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