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Focus on Process and Efficiency to Succeed After the Crisis

Ann Pichestapong
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April 8, 2020
E-Commerce Operations
Operaciones de e-commerce

As more and more people are buying their daily necessities online, e-commerce traffic has skyrocketed. If you're experiencing this, you should take advantage of it and build a list of customers (and hopefully emails) that you can keep engaged. These are the people who would not have shopped online.

If your business is related to non-essentials and you're experiencing a downturn, now is the time to take stock of your business so a few weeks from now when everything is back on track, you will be able to hold on.

Either way, if you are thinking about adapting your marketing spend or taking an audit of your e-commerce store, Andrew has some really great tips for you. Andrew manages marketing spend of multiple e-commerce brands and understands the crisis inside out.

You can tune in below 👇or Apple Podcasts, Spotify, PlayerFM to listen to Andrew and his practical tips.

On this episode, you will learn:

  • How to adapt your marketing strategy?
  • What's happening to ad spend after the crisis?
  • Why customer service is so important right now?
  • How to test, audit and improve your store?

Andrew Maff is an on-demand VP of growth at BlueTuskr, a full-service digital marketing company for e-commerce sellers.

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About the author

Ann is the co-founder and CEO of DataCue. Her unique background as a data scientist and an ex-management consulting helps her use sophisticated technology to solve real business problems. Her passion is to open up the power of personalization from only big tech companies to everyone.

Sobre el autor

Ann es co-fundadora y CEO de DataCue. Su experiencia única como cientista de datos y consultora la llevado a usar tecnología sofisticada para resolver problemas de negocio reales. Su misión es extender la poderosa herramienta de la personalización, hoy relegado a grandes compañías, para todas las empresas del mercado.

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