As more and more people are buying their daily necessities online, e-commerce traffic has skyrocketed. If you're experiencing this, you should take advantage of it and build a list of customers (and hopefully emails) that you can keep engaged. These are the people who would not have shopped online.
If your business is related to non-essentials and you're experiencing a downturn, now is the time to take stock of your business so a few weeks from now when everything is back on track, you will be able to hold on.
Either way, if you are thinking about adapting your marketing spend or taking an audit of your e-commerce store, Andrew has some really great tips for you. Andrew manages marketing spend of multiple e-commerce brands and understands the crisis inside out.
On this episode, you will learn:
- How to adapt your marketing strategy?
- What's happening to ad spend after the crisis?
- Why customer service is so important right now?
- How to test, audit and improve your store?
Andrew Maff is an on-demand VP of growth at BlueTuskr, a full-service digital marketing company for e-commerce sellers.