Creative Marketing Hacks To Build a Thriving Business In a Pandemic

Ann Pichestapong
May 18, 2020

Over the years, Nick has built and grown many D2C brands (115 to be exact!).

During this time, he has perfected the craft of ecommerce marketing.

While most brands focus on the same old channels and messages, Nick's approach focuses more on your story and authenticity. He advocates marketing spend during a downturn without breaking the bank.

In this episode, Nick discusses creating marketing strategies and hacks for ecommerce brands to keep their business afloat despite the pandemic.

You can tune in below 👇or Apple Podcasts, Spotify, PlayerFM to listen to Bob.

On this episode, you will learn:

  • How to adapt your communications with your customers
  • Why now is a good time to keep investing in marketing without having a big budget for customer acquisition
  • Changing consumer behaviours during a pandemic

Starting with the Fidget Spinner Trend in 2017, fast forward 115 D2C brands later, Nick Shackelford has been hands-on with growing paid media teams in house or managing them himself. Now he's at Structured Social.

Find out how DataCue can increase your store sales

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About the author

Ann is the co-founder and CEO of DataCue. Her unique background as a data scientist and an ex-management consulting helps her use sophisticated technology to solve real business problems. Her passion is to open up the power of personalization from only big tech companies to everyone.

Sobre el autor

Ann es co-fundadora y CEO de DataCue. Su experiencia única como cientista de datos y consultora la llevado a usar tecnología sofisticada para resolver problemas de negocio reales. Su misión es extender la poderosa herramienta de la personalización, hoy relegado a grandes compañías, para todas las empresas del mercado.

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