Over the years, Nick has built and grown many D2C brands (115 to be exact!).
During this time, he has perfected the craft of ecommerce marketing.
While most brands focus on the same old channels and messages, Nick's approach focuses more on your story and authenticity. He advocates marketing spend during a downturn without breaking the bank.
In this episode, Nick discusses creating marketing strategies and hacks for ecommerce brands to keep their business afloat despite the pandemic.
On this episode, you will learn:
- How to adapt your communications with your customers
- Why now is a good time to keep investing in marketing without having a big budget for customer acquisition
- Changing consumer behaviours during a pandemic
Starting with the Fidget Spinner Trend in 2017, fast forward 115 D2C brands later, Nick Shackelford has been hands-on with growing paid media teams in house or managing them himself. Now he's at Structured Social.