As the ongoing COVID-19 crisis is impacting every business to some extent, most Shopify stores are trying to come up with a good strategy to respond and adapt.
Marketing has always been about differentiation, this time is no different.
This is the time to reinvent. With the crisis comes new pain points and this presents new opportunities for entrepreneurs everywhere. Whether your business is cost cutting, reinventing or seeing your traffic skyrocket, this is the episode for you.
Oren shares his advice on what brands should do to stay on top of this crisis. He talks about finding a creative angle, building influence and aligning your branding to your commercial values.
On this episode, you will learn:
- How to create a product-market fit for your brand?
- What is an appropriate growth strategy during the crisis?
- New marketing angle that has emerged from the crisis
- How to validate new ideas with your customers?
Oren Greenberg is an on-demand VP of growth at Kurve where he helps e-commerce businesses devise a growth strategy.